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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. ActionIQ CX Hub offers modular and scalable solutions that can be customized to meet the needs of enterprise clients.

Customers 115
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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Between 2024 and 2028, IDC forecasts that financial services will account for 20% of a worldwide AI spending surge to $632 billion. This would save investment managers time analyzing data and free them up to focus on delivering high-value client service and bringing in new accounts. Agentforce is now generally available. Back to top.

Service 52
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Why we care about AR and VR: A guide for marketers

Martech

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. These two innovations represent an almost unprecedented customer experience.

Sports 139
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The never-ending war against ad fraud

Martech

In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. Clicks and users may be real, but they don’t represent reaching a high value audience. ” She lauds collaborative approaches like that represented by the Trust Accountability Group ( TAG ).

Represent 113
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The Impact of AI on Sales Strategies and Performance

Highspot

In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. This signifies a shift in how products and services are discovered, evaluated, and chosen, emphasizing the necessity for sales reps to use AI to meet client needs.

Sales 52
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Partner Ecosystems: How Partnerships Can Help You Expand Your Offerings and Retain Business

Hubspot

For partners looking to scale, this means a huge opportunity to specialize in areas like AI model training, data optimization, and cross-platform automation, offering deeper value to clients while increasing profitability. By doing so, they successfully expanded into larger, mid-market, and enterprise clients. Thats huge.