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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. ActionIQ CX Hub offers modular and scalable solutions that can be customized to meet the needs of enterprise clients.

Customers 115
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Why we care about AR and VR: A guide for marketers

Martech

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. What is virtual reality (VR)?

Sports 139
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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Between 2024 and 2028, IDC forecasts that financial services will account for 20% of a worldwide AI spending surge to $632 billion. This would save investment managers time analyzing data and free them up to focus on delivering high-value client service and bringing in new accounts. Agentforce is now generally available. Back to top.

Service 52
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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. Unlike CDPs, CRM systems use their technologies to ensure each step of the customer’s experience is as frictionless as possible. billion by 2028, according to Grand View Research, Inc.

CRM 98
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The never-ending war against ad fraud

Martech

The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. ” Tarsasewicz knows of an ad verification solution used by her clients that is not effective for scanning CTV traffic but specializes in verifying in-app advertising.

Represent 113
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The Impact of AI on Sales Strategies and Performance

Highspot

Artificial intelligence is a technology that simulates human intelligence to perform tasks. In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. Personalize Customer Experiences AI sales technology tailors the customer experience based on past interactions.

Sales 52