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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? AI-driven peer knowledge-sharing networks.

GTM 92
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10 Fast Tips to Winning More Consulting Clients

Hubspot

You decided to launch your own consulting gig to put your expertise to good use — congratulations! The job outlook for consultants is expected to increase by 14% through 2028 , proving there is plenty of opportunity in this growing field. Let’s walk through fast tips to help you land more consulting clients.

Consult 87
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Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

Search Engine Land

Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that: 25% of U.S Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. Predictions. What Intellias is saying.

Retail 87
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Partner Ecosystems: How Partnerships Can Help You Expand Your Offerings and Retain Business

Hubspot

A business ecosystem is a network of connected organizations that collaborate, compete, and coexist in the same market. Looking ahead, an analyst brief from IDC projects our partner ecosystem is on pace to surpass $30 billion in potential partner revenue globally by 2028. What is an ecosystem? That comes with a dollar value.