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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

GTM 87
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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Does this company exist? Not yet, but the building blocks for enabling it are already here.

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$84 billion of ad spend lost due to ad fraud in 2023

Search Engine Land

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Juniper’s study analyzed digital advertising in 45 countries across 8 regions, using a dataset of over 78,700 data points from 2019 to 2028. Why we care. What has Juniper Research said?

Territory 108
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Will traffic from search engines fall 25% by 2026?

Search Engine Land

Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). Gartner believes people will turn to generational AI conversational assistants (e.g., 2028 prediction. Why we care. SEO and PPC are incredibly valuable.

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Will the EU disrupt AI-powered customer support?

Martech

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Customers 108
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B2B Reads: Innovation, Powerful Sales Questions, & Content Marketing Trends

Heinz Marketing

One of the most frustrating things when you’re running a business is not getting the conversions you want. And while all these could influence conversions, chances are, the real culprit is your copy. 14 Ways Businesses Can Leverage Chatbots To Facilitate Conversions. globally by 2028.

B2B 122
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The State of AI in Sales

Sales Hacker

Attention’s conversational intelligence platform not only delivers key insights based on what your customers are saying, but allows you to automate actions using our AI-powered workflows. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies.

GTM 115