Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. But by 2028, most of these disciplines will be unrecognizable or obsolete.

GTM 94

GTM B2B Education Consult 94

Salesforce

AUGUST 6, 2024

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Smart home technology is just what homeowners are looking for. Does this company exist?

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Search Engine Land

SEPTEMBER 28, 2023

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. With this in mind, it may be worthwhile exploring fraud-blocking technology or reallocating some of your ad budget to your SEO strategy. Why we care. What has Juniper Research said?

Territory 108

Territory Campaign Technology Technology 108

Search Engine Land

FEBRUARY 19, 2024

That’s what Gartner, a technological research and consulting firm, is predicting. Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). Gartner believes people will turn to generational AI conversational assistants (e.g.,

Engineering 134

Engineering Entertainment Market share Consult 134

Sales Hacker

OCTOBER 2, 2024

Attention’s conversational intelligence platform not only delivers key insights based on what your customers are saying, but allows you to automate actions using our AI-powered workflows. Over the past decade, sales and marketing has seen an explosion of new technologies, growing by 9,304% since 2011 to over 14,000 MarTech apps.

GTM 117

GTM Sales Pipeline Growth 117

Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Customers 110

Customers Non-Profits Legal Government 110

Salesforce

NOVEMBER 18, 2024

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. What’s more, 92% of businesses are already seeing returns from their AI investments. Back to top.

Service 52

Service Non-Profits Territory Trust 52