Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Who uses CRM systems?

CRM 98

CRM Agriculture Hospitality Healthcare 98

Salesforce

NOVEMBER 18, 2024

Between 2024 and 2028, IDC forecasts that financial services will account for 20% of a worldwide AI spending surge to $632 billion. Business leaders are realizing that AI can help solve this problem, and some firms have already spent billions on AI and machine learning.

Service 52

Service Non-Profits Territory Trust 52

Highspot

MARCH 13, 2024

In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. Enrich Sales Data AI integration ensures up-to-date customer relationship management (CRM) data, offering salespeople instant access to the latest customer information.

Sales 52

Sales Cross-sell Pipeline Follow-up 52