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Between 2024 and 2028, IDC forecasts that financial services will account for 20% of a worldwide AI spending surge to $632 billion. Agents use LLMs to analyze and understand the full context of customer interactions or an automated trigger, then reason through decisions on the next steps autonomously.
With more than half of businesses ramping up generative AI investments since public adoption surged in early 2023, AI is becoming a core element of sales operations. In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S.
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