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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

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The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2028. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

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Will the EU disrupt AI-powered customer support?

Martech

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

So there’s a vertical SaaS company at over $600m ARR that is extremely well known to its customers that you’ve probably never heard of — Instructure. 11 Products and Modules, 80% of Customers Use 2 or More Products A good reminder of the key to being multi-product at scale. #4. Your kids may well use it.

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Compare top marketing automation platforms: A guide for new users and potential upgraders

Martech

Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. billion by 2028, businesses of all sizes are recognizing the importance of these tools. With the market expected to grow to $13.48

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The State of AI in Sales

Sales Hacker

Attention’s conversational intelligence platform not only delivers key insights based on what your customers are saying, but allows you to automate actions using our AI-powered workflows. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies.

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Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

Search Engine Land

This approach can drive customer engagement and enhance return on ad spend (ROAS) for third-party brands and advertisers. retailers focus on expanding their Retail Media Networks (RMNs) and offering omnichannel engagement opportunities, Insider Intelligence predicts that revenues from retail media will exceed TV advertising by 2028.

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