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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

Retail 119
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The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2028. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

Customers 124
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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

So there’s a vertical SaaS company at over $600m ARR that is extremely well known to its customers that you’ve probably never heard of — Instructure. 11 Products and Modules, 80% of Customers Use 2 or More Products A good reminder of the key to being multi-product at scale. #4. Your kids may well use it.

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5 Interesting Learnings from SproutSocial at $360,000,000 in ARR

SaaStr

Founded back in 2010, it had steady growth to $100m ARR, IPO’d quietly in 2019, then has grown 30%+ annually every year since. Consistent Growth of 30%+ from $100m to $360m in ARR Not that many grow as consistently as SproutSocial. Without that, it would not have been able to maintain 30%+ growth every year. #4.

Growth 114
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A Day in the Life of An AI Enterprise

Salesforce

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services.

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The State of AI in Sales

Sales Hacker

Attention’s conversational intelligence platform not only delivers key insights based on what your customers are saying, but allows you to automate actions using our AI-powered workflows. This growth isn’t just coming from new AI-native startups; even the big players are doubling down, upgrading their offerings with powerful AI capabilities.

GTM 101
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B2B Reads: Innovation, Powerful Sales Questions, & Content Marketing Trends

Heinz Marketing

The three “I’s” are critical to success and growth. globally by 2028. Marketing automation tools are being embraced by brands to help them deliver the customized and seamless experiences expected by their target audiences. So what is driving this growth? Invention, Innovation, Improvement. 50 Powerful Sales Questions.

B2B 117