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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

Retail 109
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The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2028. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

Customers 101
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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

So there’s a vertical SaaS company at over $600m ARR that is extremely well known to its customers that you’ve probably never heard of — Instructure. 11 Products and Modules, 80% of Customers Use 2 or More Products A good reminder of the key to being multi-product at scale. #4. Your kids may well use it.

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The State of AI in Sales

Sales Hacker

Attention’s conversational intelligence platform not only delivers key insights based on what your customers are saying, but allows you to automate actions using our AI-powered workflows. This growth isn’t just coming from new AI-native startups; even the big players are doubling down, upgrading their offerings with powerful AI capabilities.

GTM 96
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AI Marketing Statistics 2024

Sales Pop!

. $107 billion: Global market revenue forecast for AI in marketing by 2028 [ WebFX ]. 300% growth in businesses using AI in 5 years [ Social Shepard ] 7. 64% of businesses believe AI will increase productivity [ Forbes] 4. 55% of marketers use AI for audience segmentation and targeting [ Statista ] 5.

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5 Interesting Learnings from SproutSocial at $360,000,000 in ARR

SaaStr

Founded back in 2010, it had steady growth to $100m ARR, IPO’d quietly in 2019, then has grown 30%+ annually every year since. Consistent Growth of 30%+ from $100m to $360m in ARR Not that many grow as consistently as SproutSocial. Without that, it would not have been able to maintain 30%+ growth every year. #4.

Growth 86
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Highspot’s Culture Drives Revenue Growth and Top Tier Recognition 

Highspot

13, 2022 /PRNewswire/ — Highspot , the sales enablement platform that increases sales team productivity, today announced perennial recognition across various publications for its business growth and culture. The recognition comes on the heels of rapid sales enablement category growth. SEATTLE, Sept. About Highspot.

Growth 52