2028 Customers Meeting 
Martech
APRIL 12, 2024
The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2028. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91
Salesforce
AUGUST 6, 2024
Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services.
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Salesforce
JULY 5, 2023
In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. An account executive on a customer call sees a chatbot open up with advice to change their tone to be more effective. That’s up from 52% the year prior.
Salesforce
NOVEMBER 18, 2024
Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. Discover Agentforce Agentforce provides always-on support to employees or customers.
Martech
SEPTEMBER 8, 2023
The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. But I couldn’t help wondering — subject-matter experts had spent months creating sessions that would engage ideal prospects and existing customers. And we were getting paid for it.
Martech
MAY 24, 2022
This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. While the marketing applications of both are still emerging, these experiences are being tested in a host of ways that customers are beginning to have exposure to. billion by 2028 at a CAGR of 48.6%.
Search Engine Land
FEBRUARY 13, 2023
Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors.
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