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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This presents marketers with an unequaled opportunity: More people and the ability to better measure all the parts of a marketing campaign. from 2021 to 2028.

Retail 109
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AI Marketing Statistics 2024

Sales Pop!

107 billion: Global market revenue forecast for AI in marketing by 2028 [ WebFX ]. Click here to read 5 Artificial Intelligence Sales Myths Debunked You will also learn about Pipeliner CRM’s AI, called Voyager, which continually navigates and explores customer and prospect data captured in CRM.

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Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

Search Engine Land

This approach can drive customer engagement and enhance return on ad spend (ROAS) for third-party brands and advertisers. retailers focus on expanding their Retail Media Networks (RMNs) and offering omnichannel engagement opportunities, Insider Intelligence predicts that revenues from retail media will exceed TV advertising by 2028.

Retail 87
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A Day in the Life of An AI Enterprise

Salesforce

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services.

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How to unlock more value from your event content

Martech

But I couldn’t help wondering — subject-matter experts had spent months creating sessions that would engage ideal prospects and existing customers. She and Lena Stahlschmidt of Fivetran presented at CEMA Summit, exploring the link between post-event strategy and proving the ROI of events. The global event industry will be valued at $2.19

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Why we care about AR and VR: A guide for marketers

Martech

This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. While the marketing applications of both are still emerging, these experiences are being tested in a host of ways that customers are beginning to have exposure to. billion by 2028 at a CAGR of 48.6%.

Sports 136
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Reinventing the digital experience platform

Martech

Plus, in many cases, customers are not getting the full breadth of features, functionality and ROI from their single-vendor martech investments. There’s no presentation layer provided with a headless CMS, leaving developers the latitude to handle presentation in whatever way best suits the requirements du jour.