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The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2028. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. Discover Agentforce Agentforce provides always-on support to employees or customers.

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A Day in the Life of An AI Enterprise

Salesforce

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services.

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Why we care about AR and VR: A guide for marketers

Martech

This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. While the marketing applications of both are still emerging, these experiences are being tested in a host of ways that customers are beginning to have exposure to. billion by 2028 at a CAGR of 48.6%.

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Reinventing the digital experience platform

Martech

Plus, in many cases, customers are not getting the full breadth of features, functionality and ROI from their single-vendor martech investments. Meanwhile, throughout this evolutionary process, the need to create and manage remarkable customer experiences to acquire, convert, and retain customers continued to explode.

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Unveiling virtual data rooms (VDRs) for due diligence processes

PandaDoc

billion by 2028. This growth represents a paradigm shift in how businesses handle confidential information. You can create customized folders and apply tags to categorize documents systematically and intuitively, enhancing efficiency during due diligence examinations. How can a virtual data room help with due diligence?

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The Impact of AI on Sales Strategies and Performance

Highspot

AI can enhance every customer interaction and leverage predictive analytics to spot trends early. These tools transform communication with customers on websites and social media platforms. Predictive Sales AI: Predictive sales AI utilizes machine learning to anticipate customer behavior and improve sales forecasting accuracy.