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Will the EU disrupt AI-powered customer support?

Martech

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide). If the E.U.

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The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2028. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

Customers 101
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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Let’s dive in.

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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

So there’s a vertical SaaS company at over $600m ARR that is extremely well known to its customers that you’ve probably never heard of — Instructure. Billion market cap But, Instructure has A lot, lot of debt to service. That’s a lot of debt to pay back and service. Your kids may well use it.

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Your Field Service Contractors Need These 5 Things To Succeed

Salesforce

If you’re struggling to give your contractors what they need for a successful field service visit, you’re not alone. According to Salesforce research , of the 33% of frontline service workforces who employ contractors, 80% of decision makers say contractor management is a challenge. The reason?

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A Day in the Life of An AI Enterprise

Salesforce

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services.

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Designing Personalized User Experiences with Data & AI? Keep This In Mind

Salesforce

In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. An account executive on a customer call sees a chatbot open up with advice to change their tone to be more effective. That’s up from 52% the year prior.