Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason? What replaces it?

GTM 92

GTM B2B Education Consult 92

Sales Hacker

OCTOBER 2, 2024

Attention’s conversational intelligence platform not only delivers key insights based on what your customers are saying, but allows you to automate actions using our AI-powered workflows. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies. AI has high potential and low penetration.

GTM 115

GTM Sales Pipeline Growth 115

Martech

SEPTEMBER 8, 2023

But I couldn’t help wondering — subject-matter experts had spent months creating sessions that would engage ideal prospects and existing customers. trillion by 2028 , per Verified Market Research’s estimates. After the event, what happened to all that content? But one team alone can’t achieve it.

Campaign 126

Campaign Relationship building Pipeline Prospecting 126

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. But how do you convince those customers to stay with you?

Retail 105

Retail Strategic partnership Gaming Trust 105

Highspot

SEPTEMBER 13, 2022

. “At Highspot, we know that the more we can support our people to bring their full selves to work and inspire them to innovate, the better products we’ll create and the bigger impact we’ll have on our customers.” billion by 2028, according to Verified Market Research.

Growth 52

Growth Launch Technology Technology 52

Lead Fuze

OCTOBER 11, 2023

Envision personalizing customer journeys at scale or making data-driven decisions faster than ever before. Important Lesson: AI marketing automation is reshaping the business landscape by taking over routine tasks and enabling more strategic planning. This is not about replacing marketers with robots – far from it!

Campaign 52

Campaign Click Through Rate Strategize Strategic planning 52

Salesforce

JUNE 5, 2023

And, even if your organization doesn’t need to worry about these regulations today, beginning in 2028, any non-EU companies over a certain size will fall into scope for CSRD, regardless of whether or not they have direct entities in Europe. This may seem daunting, but this transparency can help your business grow.

Government 52

Government Strategize Strategic planning Start-ups 52