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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

Retail 119
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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

Guiding to 9%-11% Growth Going Forward Like so many in SaaS today, they’re guiding for lower growth going forward, down to 9%-11% overall, and as low as 5% for their original core product and core North American buyers. #5. Even with Slowing Growth, Will Hit $1B ARR by 2028 The power of recurring revenue and NRR > 100%.

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Global digital ad spend set to grow 8.4% this year

Martech

of the total [ad revenue growth] in 2023 and will reach 74.4% of total ad revenue by 2028,” the report says. “A A single-digit growth should be thought of more as a function of the size and maturity of ‘digital’ rather than a recessionary environment.” from 2023 to 2028 on a compound annual basis to $42.5

Retail 124
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. It also serves the needs of rapidly scaling, venture-funded growth and mid-market companies. billion in 2023 to $7.91

Customers 124
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5 Interesting Learnings from SproutSocial at $360,000,000 in ARR

SaaStr

Founded back in 2010, it had steady growth to $100m ARR, IPO’d quietly in 2019, then has grown 30%+ annually every year since. Consistent Growth of 30%+ from $100m to $360m in ARR Not that many grow as consistently as SproutSocial. Without that, it would not have been able to maintain 30%+ growth every year. #4.

Growth 114
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The State of AI in Sales

Sales Hacker

This growth isn’t just coming from new AI-native startups; even the big players are doubling down, upgrading their offerings with powerful AI capabilities. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies. Despite the growth, GenAI adoption is still low overall, with only 1.4%

GTM 101
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B2B Reads: Innovation, Powerful Sales Questions, & Content Marketing Trends

Heinz Marketing

The three “I’s” are critical to success and growth. globally by 2028. So what is driving this growth? And while all these could influence conversions, chances are, the real culprit is your copy. Thank you, Svetoslav Dimitrov , for your insight on common mistakes with marketing copy. Invention, Innovation, Improvement.

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