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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch.

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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

Guiding to 9%-11% Growth Going Forward Like so many in SaaS today, they’re guiding for lower growth going forward, down to 9%-11% overall, and as low as 5% for their original core product and core North American buyers. #5. Even with Slowing Growth, Will Hit $1B ARR by 2028 The power of recurring revenue and NRR > 100%.

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AI Marketing Statistics 2024

Sales Pop!

. $107 billion: Global market revenue forecast for AI in marketing by 2028 [ WebFX ]. 300% growth in businesses using AI in 5 years [ Social Shepard ] 7. 64% of businesses believe AI will increase productivity [ Forbes] 4. 55% of marketers use AI for audience segmentation and targeting [ Statista ] 5.

Pipeline 130
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Global digital ad spend set to grow 8.4% this year

Martech

of the total [ad revenue growth] in 2023 and will reach 74.4% of total ad revenue by 2028,” the report says. “A A single-digit growth should be thought of more as a function of the size and maturity of ‘digital’ rather than a recessionary environment.” from 2023 to 2028 on a compound annual basis to $42.5

Retail 114
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. It also serves the needs of rapidly scaling, venture-funded growth and mid-market companies. billion in 2023 to $7.91

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The State of AI in Sales

Sales Hacker

This growth isn’t just coming from new AI-native startups; even the big players are doubling down, upgrading their offerings with powerful AI capabilities. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies. Despite the growth, GenAI adoption is still low overall, with only 1.4%

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