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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. By its calculations, Canvas / Instructure now has 38% market share in North America, way up from an already impressive 14% in 2015. Even with slowing growth, growth still … happens.

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B2B Reads: Innovation, Powerful Sales Questions, & Content Marketing Trends

Heinz Marketing

Thank you, Svetoslav Dimitrov , for your insight on common mistakes with marketing copy. The three ā€œIā€™sā€ are critical to success and growth. What do they mean to sales and marketing? Marketing automation to close in on $4.7B globally by 2028. So what is driving this growth? 50 Powerful Sales Questions.

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Nicole Greene: Looking forward with AI

Martech

By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. By 2028, brandsā€™ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Read on to find out what that all means. What does that do?

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