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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

Retail 110
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Nicole Greene: Looking forward with AI

Martech

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. All of the business growth objectives that marketers are already striving for come into this smaller ecosystem where you have the captured attention of your customer. Read on to find out what that all means.

B2B 115
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Why we care about loyalty marketing

Martech

Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. When executed properly, they are a win-win: Customers benefit from discounts or other perks on items they’d most likely be buying anyway, while retailers enjoy customer retention, increased revenue and other avenues for growth.

Retail 107
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Building an ESG Strategy? Don’t Miss These 5 Blind Spots

Salesforce

And, even if your organization doesn’t need to worry about these regulations today, beginning in 2028, any non-EU companies over a certain size will fall into scope for CSRD, regardless of whether or not they have direct entities in Europe. Finding high-quality credits will get more challenging, and prices likely will rise.