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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

Retail 109
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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

Instructure is one of the leading learning management systems for education with its Canvas product. Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. 103% NRR, 93% GRR Canvas is a sticky product. #3. Even with slowing growth, growth still … happens.

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The State of AI in Sales

Sales Hacker

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. This growth isn’t just coming from new AI-native startups; even the big players are doubling down, upgrading their offerings with powerful AI capabilities. Despite the growth, GenAI adoption is still low overall, with only 1.4%

GTM 96
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. It also serves the needs of rapidly scaling, venture-funded growth and mid-market companies. billion in 2023 to $7.91

Customers 101
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AI Marketing Statistics 2024

Sales Pop!

. $107 billion: Global market revenue forecast for AI in marketing by 2028 [ WebFX ]. 64% of businesses believe AI will increase productivity [ Forbes] 4. 300% growth in businesses using AI in 5 years [ Social Shepard ] 7. 55% of marketers use AI for audience segmentation and targeting [ Statista ] 5.

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Highspot’s Culture Drives Revenue Growth and Top Tier Recognition 

Highspot

13, 2022 /PRNewswire/ — Highspot , the sales enablement platform that increases sales team productivity, today announced perennial recognition across various publications for its business growth and culture. The recognition comes on the heels of rapid sales enablement category growth. SEATTLE, Sept. Highspot Careers.

Growth 52
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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch.