Global digital ad spend set to grow 8.4% this year
Martech
JUNE 12, 2023
of the total [ad revenue growth] in 2023 and will reach 74.4% of total ad revenue by 2028,” the report says. “A A single-digit growth should be thought of more as a function of the size and maturity of ‘digital’ rather than a recessionary environment.” from 2023 to 2028 on a compound annual basis to $42.5
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