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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

Billion market cap But, Instructure has A lot, lot of debt to service. That’s a lot of debt to pay back and service. Even with Slowing Growth, Will Hit $1B ARR by 2028 The power of recurring revenue and NRR > 100%. Even with slowing growth, growth still … happens. It took on $1.7

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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. It employs specialized teams to handle regulated markets such as financial services. Dig deeper: Does your company need a CDP?

Customers 101
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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch.

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Reinventing the digital experience platform

Martech

Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. In fact, according to Real Story Group’s Byrne, some customers “are spending 2-6x more on initial implementation services than they do on licensing costs. De-couple software from services. Billion in 2020 and projected to reach USD 43.43

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This day in search marketing history: February 14

Search Engine Land

For Robocop, Bing Imagines The Future Of Search In 2028 2014: The Bing search folks shared a few screenshots showing a 3D, three-panel search display that they came up with for search circa 2028. Google Wants You To “Map Your Valentine” 2011: It used Google Maps and enabled you to send an email card to a spouse/partner/lover/friend.

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What Is Digital Consulting, and How Do You Start?

Hubspot

Professionals known as digital consultants can help you reach your goals with their extensive knowledge — and you don't have to be a part of a massive corporation to invest in their services. From training and education to average salaries and expected job growth, here’s what you need to know before getting into digital consulting.

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Why we care about loyalty marketing

Martech

To do so takes time and effort — from providing exceptional service and soliciting feedback to understanding their needs. The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. How do you get them to buy, not once, but many times over? The programs, perhaps unsurprisingly, are popular.

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