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Over the past decade, sales and marketing has seen an explosion of new technologies, growing by 9,304% since 2011 to over 14,000 MarTech apps. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies. increase in new technologies between 2023 and 2024 alone.
As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. What is virtual reality (VR)?
Those areas of focus could include: Digital strategy: This skill refers to improving a business with technology. The projected growth for digital consultants through 2028 is 20%, according to the Bureau of Labor Statistics. Similarly, McKinsey Digital was involved with the launch of the first entirely digital bank.
billion by 2028, according to Verified Market Research. Increasing demand for Highspot’s technology has contributed to the company’s strong growth trajectory. This year the company surpassed 1,000 employees, launched operations in Australia-New Zealand and doubled the EMEA business. PEOPLE , 100 Companies that Care.
A great example of metaverse sales can be seen with Spotify and the launch of Spotify Island in Roblox’s metaverse. Real estate sales in the metaverse topped $500 million last year , and BrandEssence says that the metaverse real estate market is expected to grow at a rate of 31% per year from 2022 to 2028.
Artificial intelligence is a technology that simulates human intelligence to perform tasks. In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. Personalize Customer Experiences AI sales technology tailors the customer experience based on past interactions.
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