Remove 2028 Remove Lead generation Remove Price
article thumbnail

The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Now is not the time to ignore what’s happening or reject clear trends and what they are leading us to. But by 2028, most of these disciplines will be unrecognizable or obsolete.

GTM 111
article thumbnail

The Impact of AI on Sales Strategies and Performance

Highspot

In fact, 68% of employees using generative AI report that it helps them better serve their customers. AI is a game-changer for everything sales does, from lead generation to customer engagement and closing deals. It is commonly used for content creation, designing new products, and even finding solutions to complex problems.