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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. By its calculations, Canvas / Instructure now has 38% market share in North America, way up from an already impressive 14% in 2015. Instructure can clearly predict $1B or more of ARR by 2028.

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Will traffic from search engines fall 25% by 2026?

Search Engine Land

Many also believe that ChatGPT is already stealing market share from Google. If true, this would mean a huge shift in search marketing strategies, both paid and organic. A prediction (this one was shared in a press release today based on full research that requires a subscription) is just a guess. 2028 prediction.

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B2B Reads: Innovation, Powerful Sales Questions, & Content Marketing Trends

Heinz Marketing

Marketing automation to close in on $4.7B globally by 2028. Marketing automation tools are being embraced by brands to help them deliver the customized and seamless experiences expected by their target audiences. A report reveals that email marketing automation will take the largest slice of market share at just over 32%.

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What is CRM and how does it support marketing?

Martech

of the market share. It’s followed by Pegasystems , Microsoft , Zendesk and ServiceNow , each taking up other areas of the market. billion by 2028, according to Grand View Research, Inc. billion by 2028. To attract and retain them, marketing and sales teams should consider exploring the capabilities of a CRM.

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Nicole Greene: Looking forward with AI

Martech

By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Read on to find out what that all means.

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