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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

Instructure is one of the leading learning management systems for education with its Canvas product. Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. That’s impressive, but also at the point where it gets much harder to grow share. #2. Paying Back $1.7

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What is CRM and how does it support marketing?

Martech

of the market share. It’s followed by Pegasystems , Microsoft , Zendesk and ServiceNow , each taking up other areas of the market. billion by 2028, according to Grand View Research, Inc. It can also help them set goals and provide the product updates customers need. billion by 2028. Challengers.

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Nicole Greene: Looking forward with AI

Martech

By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Here’s a 20% off coupon or your complimentary product.”

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