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of total ad revenue by 2028,” the report says. “A Retail media networks. billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% from 2023 to 2028 on a compound annual basis to $42.5 “Digital pureplay ad revenue will account for 68.8% to reach $125.7 billion, a 13.2%
In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. Clicks and users may be real, but they don’t represent reaching a high value audience. ” She lauds collaborative approaches like that represented by the Trust Accountability Group ( TAG ).
A business ecosystem is a network of connected organizations that collaborate, compete, and coexist in the same market. Looking ahead, an analyst brief from IDC projects our partner ecosystem is on pace to surpass $30 billion in potential partner revenue globally by 2028. What is an ecosystem? That comes with a dollar value.
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