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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

Retail 111
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Nicole Greene: Looking forward with AI

Martech

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Increases cart size, betters customer service, offers promotions, and increases lifetime value. No one is giving 20% off coupons when the price tag is many tens of thousands of dollars. What does that do?

B2B 116
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Why we care about loyalty marketing

Martech

Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. But access requires users to provide an email address and agree to be contacted about promotions and offers. In 2022, U.S.

Retail 107