Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. But by 2028, most of these disciplines will be unrecognizable or obsolete.

GTM 112

GTM B2B Education Consult 112

Sales Pop!

FEBRUARY 16, 2023

billion by 2028. Arbitrage opportunities – Arbitrage means capitalizing on price differences across various markets to make money. If a security, commodity, or currency is priced differently in two different markets, traders will purchase the cheaper version and then sell it at a higher price to make money.

Price 130

Price Networking Start-ups Follow-up 130

Martech

APRIL 8, 2024

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. The way that the democratization of the technology is making it so accessible. There are some technologies already existing mostly in pilot mode that are essentially infusing advertising into chatbots.

B2B 115

B2B B2C Conversion Pitch 115

Highspot

MARCH 13, 2024

Artificial intelligence is a technology that simulates human intelligence to perform tasks. In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. Personalize Customer Experiences AI sales technology tailors the customer experience based on past interactions.

Sales 52

Sales Cross-sell Pipeline Follow-up 52

Salesforce

JUNE 5, 2023

And, even if your organization doesn’t need to worry about these regulations today, beginning in 2028, any non-EU companies over a certain size will fall into scope for CSRD, regardless of whether or not they have direct entities in Europe. Finding high-quality credits will get more challenging, and prices likely will rise.

Government 52

Government Strategize Strategic planning Start-ups 52