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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. Which GTM sub-disciplines will disappear by 2028?

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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Learn how your sales reps can automate their processes with AI Second, AI speeds up data analysis.

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Global digital ad spend set to grow 8.4% this year

Martech

of total ad revenue by 2028,” the report says. “A billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% from 2023 to 2028 on a compound annual basis to $42.5 Business email address Subscribe Processing. “Digital pureplay ad revenue will account for 68.8% to reach $125.7

Retail 114
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Business email address Sign up now Processing. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

Customers 113
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Will the EU disrupt AI-powered customer support?

Martech

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. Business email address Subscribe Processing. How has it been for you? In your inbox.

Customers 109
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Why we care about AR and VR: A guide for marketers

Martech

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. Architecture and design experts are using augmented reality tools in various stages of the production and development process. As of 2021, AR’s market size was $6.12 billion, but it is expected to rise to a whopping $97.76 What is virtual reality?

Sports 139
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Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

Search Engine Land

retailers focus on expanding their Retail Media Networks (RMNs) and offering omnichannel engagement opportunities, Insider Intelligence predicts that revenues from retail media will exceed TV advertising by 2028. Business email address Subscribe Processing. Get the daily newsletter search marketers rely on. What Intellias is saying.

Retail 87