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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Learn how your sales reps can automate their processes with AI Second, AI speeds up data analysis.

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Global digital ad spend set to grow 8.4% this year

Martech

of total ad revenue by 2028,” the report says. “A billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% from 2023 to 2028 on a compound annual basis to $42.5 Business email address Subscribe Processing. “Digital pureplay ad revenue will account for 68.8%

Retail 112
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. It’s an odd development and represents the first time these percentages have fallen since the organization began its surveys in 2017.

Customers 112
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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Between 2024 and 2028, IDC forecasts that financial services will account for 20% of a worldwide AI spending surge to $632 billion. AI agents in financial services can reduce the burden of manual processes for regulatory compliance through automation. What’s more, 92% of businesses are already seeing returns from their AI investments.

Service 52
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Why we care about AR and VR: A guide for marketers

Martech

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. Architecture and design experts are using augmented reality tools in various stages of the production and development process. These two innovations represent an almost unprecedented customer experience. As of 2021, AR’s market size was $6.12

Sports 137
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The never-ending war against ad fraud

Martech

In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. Clicks and users may be real, but they don’t represent reaching a high value audience. ” She lauds collaborative approaches like that represented by the Trust Accountability Group ( TAG ).

Represent 110
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Reinventing the digital experience platform

Martech

Meanwhile, throughout this evolutionary process, the need to create and manage remarkable customer experiences to acquire, convert, and retain customers continued to explode. Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. Billion in 2020 and projected to reach USD 43.43 Composability and the martech stack.