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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. First, it can generate email copy tailored to products and services that customers are looking for.

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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. Which GTM sub-disciplines will disappear by 2028?

GTM 83
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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Let’s dive in.

Service 52
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Will the EU disrupt AI-powered customer support?

Martech

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).

Customers 107
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. It employs specialized teams to handle regulated markets such as financial services. Business email address Sign up now Processing.

Customers 112
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Reinventing the digital experience platform

Martech

Meanwhile, throughout this evolutionary process, the need to create and manage remarkable customer experiences to acquire, convert, and retain customers continued to explode. Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. De-couple software from services. Billion in 2020 and projected to reach USD 43.43

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What is CRM and how does it support marketing?

Martech

These solutions are designed to help sales and service agents communicate with customers more effectively. Process scaling. At their core, CRM tools offer solutions to help support sales and service agents with customer communications. Automated data entry. Customer segmentation. Prospect follow-up reminders. Improved reporting.

CRM 98