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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

Retail 119
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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

Instructure is one of the leading learning management systems for education with its Canvas product. Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. 103% NRR, 93% GRR Canvas is a sticky product. #3. Instructure can clearly predict $1B or more of ARR by 2028.

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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Customers 124
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Is the metaverse going to go big or go home?

Martech

billion in 2028. YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. So, here’s some stats about the metaverse to consider as you come to your own conclusions.

Gaming 132
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Why we care about AR and VR: A guide for marketers

Martech

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. As of 2021, AR’s market size was $6.12 What is virtual reality?

Sports 141
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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. This enables more precise audience targeting, and helps marketing teams bring products to market faster.

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The State of AI in Sales

Sales Hacker

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies. The adoption of sales and GenAI products Key insights below, including an important reminder on AI’s role in enhancing human potential.

GTM 101