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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

Instructure is one of the leading learning management systems for education with its Canvas product. Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. 103% NRR, 93% GRR Canvas is a sticky product. #3. Instructure can clearly predict $1B or more of ARR by 2028.

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The State of AI in Sales

Sales Hacker

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies. The adoption of sales and GenAI products Key insights below, including an important reminder on AI’s role in enhancing human potential.

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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

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Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

Search Engine Land

shoppers are now influenced to buy products advertised to them on retailers’ websites, compared to 13% on marketplaces 54% of U.S. shoppers found that 25% are now influenced to purchase products advertised on retailers’ websites, with an additional 15% persuaded by ads on retailers’ apps. Retailer website influence.

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AI Marketing Statistics 2024

Sales Pop!

107 billion: Global market revenue forecast for AI in marketing by 2028 [ WebFX ]. 64% of businesses believe AI will increase productivity [ Forbes] 4. 10 statistics about Artificial Intelligence (AI) and Marketing: 1. 48% of marketing leaders prioritize AI and machine learning [CompTIA] 2.

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Is the metaverse going to go big or go home?

Martech

billion in 2028. YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. So, here’s some stats about the metaverse to consider as you come to your own conclusions.

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