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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

Instructure is one of the leading learning management systems for education with its Canvas product. Billion market cap But, Instructure has A lot, lot of debt to service. That’s a lot of debt to pay back and service. Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. .

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Your Field Service Contractors Need These 5 Things To Succeed

Salesforce

If you’re struggling to give your contractors what they need for a successful field service visit, you’re not alone. According to Salesforce research , of the 33% of frontline service workforces who employ contractors, 80% of decision makers say contractor management is a challenge. The reason?

Service 98
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. It employs specialized teams to handle regulated markets such as financial services. Dig deeper: Does your company need a CDP?

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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. This enables more precise audience targeting, and helps marketing teams bring products to market faster.

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Reinventing the digital experience platform

Martech

Marketing technology vendors are moving toward “composability,” which offers marketers the freedom of choice they want by selecting best-of-need products that best suit their marketing organization and business needs. Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028.

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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Let’s dive in.

Service 52
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Why we care about loyalty marketing

Martech

Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. To do so takes time and effort — from providing exceptional service and soliciting feedback to understanding their needs. The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028.

Retail 115