Remove 2028 Remove Promote Remove Strategic partnership
article thumbnail

Why we care about loyalty marketing

Martech

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. But access requires users to provide an email address and agree to be contacted about promotions and offers. In 2022, U.S. Starbucks’s loyalty marketing program — explained in detail here — is a great example of omnichannel.

Retail 105