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Prospect follow-up reminders. Corporations invest in sophisticated CRM, or customer relationship management, programs to effectively oversee their relationship with their customers at every point during the buying process,” says Marc Ostrofsky , entrepreneur and bestselling author of “Get Rich Click.”. billion by 2028.
But I couldn’t help wondering — subject-matter experts had spent months creating sessions that would engage ideal prospects and existing customers. Content marketing supports the company’s various go-to-market plays, staying one step ahead of unwieldy metrics (hello, GA4) to reach prospects in increasingly fragmented channels.
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