Martech
JUNE 12, 2023
of total ad revenue by 2028,” the report says. “A billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% from 2023 to 2028 on a compound annual basis to $42.5 “Digital pureplay ad revenue will account for 68.8% of the total [ad revenue growth] in 2023 and will reach 74.4%
Martech
APRIL 12, 2024
Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. It’s an odd development and represents the first time these percentages have fallen since the organization began its surveys in 2017.
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Martech
JUNE 26, 2024
In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. Clicks and users may be real, but they don’t represent reaching a high value audience. ” She lauds collaborative approaches like that represented by the Trust Accountability Group ( TAG ).
Salesforce
AUGUST 2, 2021
Female athletes will not only represent the U.S. state is represented on Team USA – even the colder ones. Salesforce has partnered with NBCUniversal to support its Olympic and Paralympic Games coverage across platforms through the 2028 Games. Nearly every U.S. Salesforce powers Team USA fan communities. Read all about it.
Salesforce
NOVEMBER 18, 2024
Between 2024 and 2028, IDC forecasts that financial services will account for 20% of a worldwide AI spending surge to $632 billion. This means that customer service representatives (CSRs) and adjusters can focus on delivering things that AI can’t, like empathy and exceptional service during times of hardship. Back to top.
Salesforce
AUGUST 6, 2024
To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Does this company exist? Not yet, but the building blocks for enabling it are already here.
Martech
MAY 24, 2022
billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. These two innovations represent an almost unprecedented customer experience. With its significant interactive and engaging learning potential, it’s no surprise that the demand for AR has been exponentially increasing. What is virtual reality?
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