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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. The company works with large enterprise businesses in retail, technology, media, healthcare and finance. billion in 2023 to $7.91

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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Smart home technology is just what homeowners are looking for. Does this company exist?

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The never-ending war against ad fraud

Martech

In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. Clicks and users may be real, but they don’t represent reaching a high value audience. ” She lauds collaborative approaches like that represented by the Trust Accountability Group ( TAG ).

Represent 111
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4 Things You Didn’t Know About Team USA Olympians (But Data Can Tell You)

Salesforce

Female athletes will not only represent the U.S. state is represented on Team USA – even the colder ones. Salesforce has partnered with NBCUniversal to support its Olympic and Paralympic Games coverage across platforms through the 2028 Games. Nearly every U.S. Salesforce powers Team USA fan communities. Read all about it.

Sports 98
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Why we care about AR and VR: A guide for marketers

Martech

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. What is virtual reality (VR)?

Sports 139
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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Between 2024 and 2028, IDC forecasts that financial services will account for 20% of a worldwide AI spending surge to $632 billion. This means that customer service representatives (CSRs) and adjusters can focus on delivering things that AI can’t, like empathy and exceptional service during times of hardship. Back to top.

Service 52
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Reinventing the digital experience platform

Martech

Marketing technology vendors are moving toward “composability,” which offers marketers the freedom of choice they want by selecting best-of-need products that best suit their marketing organization and business needs. Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. Composability and the martech stack.