Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

GTM 87

GTM B2B Education Consult 87

Sales Hacker

OCTOBER 2, 2024

Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies. The future is generative : By 2028, Generative AI is expected to handle 60% of seller tasks, according to Gartner. The applications are vast: from sales insights and conversational chatbots to automated pipeline nurturing.

GTM 115

GTM Sales Pipeline Growth 115

Martech

SEPTEMBER 8, 2023

You need executive buy-in for a role that works strategically across functions, someone who knows the event content and how to curate and package it post-event to support other teams and their priorities. trillion by 2028 , per Verified Market Research’s estimates. But one team alone can’t achieve it.

Campaign 126

Campaign Relationship building Pipeline Prospecting 126

Martech

FEBRUARY 8, 2023

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. Marketers also make rewards mobile-friendly and continue to push toward app-based programs Strategic partnerships are also on the rise. In 2022, U.S.

Retail 105

Retail Strategic partnership Gaming Trust 105

Highspot

SEPTEMBER 13, 2022

billion by 2028, according to Verified Market Research. Executing your strategic initiatives with Highspot increases revenue, drives consistent rep performance and improves rep ROI. Sales enablement is critical for increasing sales productivity, which is required in today’s market. billion in 2020 and is projected to reach $7.3

Growth 52

Growth Launch Technology Technology 52

Salesforce

JUNE 5, 2023

And, even if your organization doesn’t need to worry about these regulations today, beginning in 2028, any non-EU companies over a certain size will fall into scope for CSRD, regardless of whether or not they have direct entities in Europe. This may seem daunting, but this transparency can help your business grow.

Government 52

Government Strategize Strategic planning Start-ups 52

Lead Fuze

OCTOBER 11, 2023

This revolutionary tool can take over numerous tedious tasks such as email scheduling or social media posts creation based on customer behavior analysis, allowing marketers to focus on strategic planning instead of getting bogged down with manual work. billion by 2028, there’s no doubt about its rising popularity.

Campaign 52

Campaign Click Through Rate Strategize Strategic planning 52