Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. But by 2028, most of these disciplines will be unrecognizable or obsolete.

GTM 94

GTM B2B Education Consult 94

Sales Hacker

OCTOBER 2, 2024

Over the past decade, sales and marketing has seen an explosion of new technologies, growing by 9,304% since 2011 to over 14,000 MarTech apps. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies. increase in new technologies between 2023 and 2024 alone.

GTM 117

GTM Sales Pipeline Growth 117

Martech

SEPTEMBER 8, 2023

It isn’t a technology issue: New tools make it easy for even nontechnical staff to pull high-quality transcripts from sessions or video clips from panel interviews. trillion by 2028 , per Verified Market Research’s estimates. That digital component means libraries of great content are just waiting to be reused.

Campaign 128

Campaign Relationship building Pipeline Prospecting 128

Highspot

SEPTEMBER 13, 2022

billion by 2028, according to Verified Market Research. Increasing demand for Highspot’s technology has contributed to the company’s strong growth trajectory. Fortune Magazine, Best Workplaces in Technology. Sales enablement is critical for increasing sales productivity, which is required in today’s market.

Growth 52

Growth Launch Technology Technology 52

Salesforce

JUNE 5, 2023

And, even if your organization doesn’t need to worry about these regulations today, beginning in 2028, any non-EU companies over a certain size will fall into scope for CSRD, regardless of whether or not they have direct entities in Europe. This may seem daunting, but this transparency can help your business grow.

Government 52

Government Strategize Strategic planning Start-ups 52

Lead Fuze

OCTOBER 11, 2023

This revolutionary tool can take over numerous tedious tasks such as email scheduling or social media posts creation based on customer behavior analysis, allowing marketers to focus on strategic planning instead of getting bogged down with manual work. billion by 2028, there’s no doubt about its rising popularity.

Campaign 52

Campaign Click Through Rate Strategize Strategic planning 52

Highspot

MARCH 13, 2024

Top Strategic Ways Your Sales Team Can Use AI Practical Tips for Integrating AI into Sales Processes Challenges That AI in Sales Face The Future of AI in Sales What is Artificial Intelligence? Artificial intelligence is a technology that simulates human intelligence to perform tasks. What is Artificial Intelligence?

Cross-sell 52

Cross-sell Sales Pipeline Follow-up 52