$84 billion of ad spend lost due to ad fraud in 2023
Search Engine Land
SEPTEMBER 28, 2023
This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. With this in mind, it may be worthwhile exploring fraud-blocking technology or reallocating some of your ad budget to your SEO strategy. Why we care.
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