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This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Juniper’s study analyzed digital advertising in 45 countries across 8 regions, using a dataset of over 78,700 data points from 2019 to 2028. Why we care.
Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. North America is expected to account for the lion’s share of the market, while Asia Pacific will be the fastest-growing region.
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If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. You can make multiple versions upfront of the same advertisement to air in different regions, but beyond that, it's clumsy and expensive to make tweaks and adjustments. or affordably.
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