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Acquisitions signal agencies are betting on influencer marketing

Martech

Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. Influential and IMAI aren’t the first influencer platforms to be acquired.

Launch 111
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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) It analyzes historical performance data, current market conditions and campaign objectives to make real-time bidding decisions. The system aims to optimize ad placements, improve targeting, and enhance campaign performance.

Campaign 111
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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Pro tip: Review your last campaigns audience breakdown. How to identify when your campaign is healthy enough to increase ad spend More ad spend doesnt fix bad performance. Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. Who engaged? Does the messaging match?

CTR 91
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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. This is especially true in large urban centers.

Represent 125
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2024 B2B trends: 6 key areas for marketing success

Martech

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. Halo analysis allows us to look for a correlation between the independent variable(s) and the dependent variable to determine if there is a positive relationship between them (i.e.,

B2B 111
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2024 B2B trends: 6 key areas for marketing success

Search Engine Land

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. Halo analysis allows us to look for a correlation between the independent variable(s) and the dependent variable to determine if there is a positive relationship between them (i.e.,

B2B 108
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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. However, their core demographic is younger and not well-suited for the typical B2B campaign.

B2B 111