Martech

JULY 26, 2024

million creators, including 90 percent of influencers around the world with more than 1 million social media followers. Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. Email: Business email address Sign me up! Processing.

Launch 113

Launch B2B Campaign Follow-up 113

Martech

JULY 18, 2024

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Buckle up your simulated seatbelts, the brave new world is right around the corner. The new automated follow-up actions feature initiates workflow tasks based on AI summaries. Email: Business email address Sign up now Processing.

Campaign 113

Campaign Represent Gaming Follow-up 113

Martech

FEBRUARY 21, 2025

CPMs go up, CTRs drop and conversions stall. Pro tip: Review your last campaigns audience breakdown. Minimize navigation links, pop-ups and anything that pulls focus away from the CTA. While above-the-fold CTAs often perform better, some pages convert best when the CTA follows a benefits section. Who engaged? Processing.

CTR 93

CTR Gambling Click Through Rate Niche 93

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio.

Represent 127

Represent Niche Trust Legal 127

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

B2B 111

B2B Represent Campaign Strategize 111

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. Follow the money. One promising start-up, TouchCast , has built an interactive 2.5D

B2B 113

B2B Education Gaming Technology 113

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

B2B 108

B2B Represent Campaign Strategize 108