Martech

JULY 26, 2024

Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030.

Launch 111

Launch B2B Campaign Follow-up 111

Martech

DECEMBER 4, 2023

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB).

B2B 111

B2B Represent Campaign Strategize 111

Search Engine Land

DECEMBER 4, 2023

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB).

B2B 108

B2B Represent Campaign Strategize 108

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. However, their core demographic is younger and not well-suited for the typical B2B campaign.

B2B 111

B2B Education Gaming Technology 111

Hubspot

DECEMBER 11, 2019

When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move?

Education 101

Education Finance Campaign Drivers/motivators 101

Martech

MAY 9, 2023

Launching dedicated marketing campaigns to reach the Gen-Z audience. They have launched an NFT plug-and-play platform called Highloop which allows marketers to easily create branded collectibles that don’t require coding skills or a cryptocurrency wallet. Creating digital collectibles and NFTs.

Cross-sell 103

Cross-sell Technology Technology Launch 103

Salesforce

OCTOBER 9, 2024

Whether it’s nurturing sales leads, brainstorming campaign ideas, or deflecting service calls, purpose-build agents are focused on one specific job, and doing it exceedingly well. billion this year to $47 billion by 2030. But agentic AI is very different. The best part is they take action on your behalf.

Pharmaceutical 123

Pharmaceutical Technique Transportation Healthcare 123