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5 Myths About Autonomous Agents

Salesforce

It evaluates and refines the plan, extracting data from customer relationship management (CRM) and other systems. Whether it’s nurturing sales leads, brainstorming campaign ideas, or deflecting service calls, purpose-build agents are focused on one specific job, and doing it exceedingly well. But agentic AI is very different.

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Customer journey orchestration: What it is and why marketers should care

Martech

Customer relationship management (CRM) software : The relationship between customer and brand continues even after the buying journey has ended. CRM platforms like Salesforce and SugarCRM can manage relationships, track customer interactions and activity, and foster ongoing engagement. How does CJO help marketers?

Customers 101
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Customer Service and Success: What they are and why marketers should care

Martech

contact center software market alone was valued at nearly $24 billion in 2021 and is projected to grow 23% by 2030. Customer relationship management (CRM) tools : CRMs store customer profile information (contact information, interaction history, customer notes) and manage sales and marketing processes.

Service 109