Martech

FEBRUARY 21, 2025

Pro tip: Review your last campaigns audience breakdown. How to identify when your campaign is healthy enough to increase ad spend More ad spend doesnt fix bad performance. Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. Who engaged? Does the messaging match?

CTR 93

CTR Gambling Click Through Rate Niche 93

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. This is especially true in large urban centers.

Represent 127

Represent Trust Niche Legal 127

Martech

DECEMBER 4, 2023

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. A strategic content approach helps build lasting connections with your audience. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B 111

B2B Represent Campaign Strategize 111

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. However, their core demographic is younger and not well-suited for the typical B2B campaign.

B2B 113

B2B Education Gaming Technology 113

Search Engine Land

DECEMBER 4, 2023

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. A strategic content approach helps build lasting connections with your audience. Dig deeper: Guide to PPC top-of-funnel reporting 2.

B2B 108

B2B Represent Campaign Strategize 108

Hubspot

MARCH 2, 2020

While a bot can do many mundane tasks for you, it can't (yet) present a convincing business pitch, write a great video script, or create campaigns that play off of an audience's emotions. Check out these highly creative and thought-provoking campaigns that both awed audiences and generated significant conversions. Think about it?

Negotiate 101

Negotiate Pitch Technology Technology 101

Lead Fuze

OCTOBER 11, 2023

Imagine having an intelligent assistant that never sleeps, always learns and optimizes your campaigns while sipping your morning coffee. million by 2030. Important Lesson: AI marketing automation is reshaping the business landscape by taking over routine tasks and enabling more strategic planning.

Campaign 52

Campaign Click Through Rate Strategize Strategic planning 52