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Click-throughrates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. The audience you thought would convert isnt responding. Your ROAS or CPA is within goal.
million by 2030. They do this by tracking key metrics like open rates, click-throughrates, and conversions—giving you real-time feedback on what’s working (and what isn’t). The global market for marketing automation was $4,438.7 million in 2023 and is expected to reach a staggering $14,180.6
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