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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Agents can review and edit these summaries within the RealTime Agent Assistant desktop client. And 68% believe they’ll be able to include “AI characters based on their friends.” AdCreative.ai’s AdLLM Spark is an AI/LLM built exclusively for advertising.

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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

The first step toward honoring the United Nations’ Sustainable Development Goals (SDGs) , the North Star to-do list for people and the planet by 2030, is to create sustainable products. In 2020, CEO Marc Benioff led a consortium of companies in an initiative to plant one trillion trees by 2030. Build a sustainable business model.

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Adtech’s approaches to greener marketing

Martech

The company pledged its operations will be net zero by 2030, and its portfolio by 2050. So all your emissions as clients, that’s our scope 3 emissions, as well as our 20,000 suppliers for various things we purchase. HSBC Bank aligning green operations with portfolio. For us as a bank, our scope 3 emissions are finance emissions.

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Sparkling ROI: 4 Ways To Cash In On The $400B Cleaning Industry

Hubspot

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. Currently 6% of US homeowners have solar ( ~14m households), and the American residential solar market is forecast to grow at a 15%+ CAGR through 2030. Or, recruit the robots. There are already 17.4k

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3 points to consider before implementing a CDP

Martech

through 2030. I have heard too many conversations where clients’ “little voices” told them jumping into a complex technical deployment was not the right thing to do at that moment, but they did it anyway. The CDP market is expected to increase at a compound annual growth rate of 17.9% Here are three paramount points to consider.

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3 Ways AI and Machine Learning Will Affect Sales (& How to Prepare)

Sales Hacker

trillion to the world by 2030. AI can help you perform manual, tedious, repetitive tasks, and create an allowance for you to attend to clients creatively and drive higher value. The power of automation with AI will help you build better relationships and have significant discussions with clients.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Ultimately, you must have the capability to exclude or update accounts from all targeting based on their status with the sales team in order to provide the desired experience to the client.

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