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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. And 68% believe they’ll be able to include “AI characters based on their friends.”

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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

The first step toward honoring the United Nations’ Sustainable Development Goals (SDGs) , the North Star to-do list for people and the planet by 2030, is to create sustainable products. In 2020, CEO Marc Benioff led a consortium of companies in an initiative to plant one trillion trees by 2030. Build a sustainable business model.

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Adtech’s approaches to greener marketing

Martech

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. The company pledged its operations will be net zero by 2030, and its portfolio by 2050. Image: Green Media Summit.

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3 points to consider before implementing a CDP

Martech

through 2030. For most organizations, the top use cases for implementing a CDP includes unifying data, improving personalization, and optimizing the omnichannel customer experience. Dig deeper: What is a CDP and how does it give marketers the coveted ‘single view’ of their customers? Here are three paramount points to consider.

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3 Ways AI and Machine Learning Will Affect Sales (& How to Prepare)

Sales Hacker

trillion to the world by 2030. It ranks a likely-to-purchase customer and guides salespeople on what to do or say next to their leads. Sales begins with the relationship between the customer and the business. The power of automation with AI will help you build better relationships and have significant discussions with clients.

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Sparkling ROI: 4 Ways To Cash In On The $400B Cleaning Industry

Hubspot

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. Currently 6% of US homeowners have solar ( ~14m households), and the American residential solar market is forecast to grow at a 15%+ CAGR through 2030. Train cleaning teams. Or, recruit the robots.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

ABM enables marketers to create customized content and messaging for each targeted account, fostering stronger connections. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Enhanced personalization: Personalization is crucial in today’s digital landscape.

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