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The first step toward honoring the United Nations’ Sustainable Development Goals (SDGs) , the North Star to-do list for people and the planet by 2030, is to create sustainable products. In 2020, CEO Marc Benioff led a consortium of companies in an initiative to plant one trillion trees by 2030. Build a sustainable business model.
But Ben-Dov said many clients he works with aren’t sure where to start. Dentsu has pledged to reduce flight emissions by 65% by 2030, mainly by encouraging employees to travel less, which will also cut expenses. Part of Dentsu’s sustainability strategy is to help more clients do exactly that.
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