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Customer journey orchestration: What it is and why marketers should care

Martech

Customer Service : Customer service teams use CJO tools for responding to customer queries, closing service gaps, capturing valuable feedback and providing appropriate self-service options for customers who want to solve issues on their own. Marketing automation tools : Customer journeys require automated communication. What’s next for CJO?

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5 Business Uses for an AI Copilot

Salesforce

It shows up as a conversational AI interface integrated with your everyday workflow, whether it’s a customer relationship management (CRM), email, or other system specific to your industry. That, the report predicts, will propel massive productivity gains to the tune of 200 billion hours saved annually by 2030. The best part?

Retail 89
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4 Ways Digital Sales Rooms Transform Wealth Management

Highspot

The wealth management industry is going through a remarkable transformation driven by the rising expectations of high-net-worth clients. Demand is expected to exceed $500 billion by 2030 , doubling the market size since 2021. This surge offers extraordinary opportunities and challenges for firms.

Clients 52
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Customer Service and Success: What they are and why marketers should care

Martech

” We’ll look more closely at the terms “service,” “support” and “success” below. contact center software market alone was valued at nearly $24 billion in 2021 and is projected to grow 23% by 2030. In B2B marketing, caring for customers is often referred to as “customer success.”

Service 101